Why keyword research still drives SEO strategy
A free keyword research tool helps you understand how people describe a problem before you write the page. It can reveal search volume, related queries, question-based keywords, competitor angles, and long-tail opportunities that are easier to rank for than broad head terms.
For a site trying to move from position 15 to the top 5, keyword research should focus on intent and specificity. A page targeting a precise phrase like free image compressor for WebP files can be easier to satisfy than a broad page targeting image tools.